During a creative brainstorming session with the rest of the Creative Services team at Missouri State, we were discussing ideas for new taglines we could use on our marketing materials to refresh the brand. I pitched the idea for using the copy, "There's No State like MO State." The rest of the team liked it, and we decided to start incorporating it into our projects gradually. The designs below were not made by me, but serve as examples of materials where the tagline was used.
Missouri State Branding Presentation
This is a slide from a presentation that was used during the 2025 Marketing and Communications training week about how to look and sound like Missouri State University. It includes an image of a spread from the 2025 Admissions viewbook where the tagline was used as the headline.
Postcards
Two admissions postcards produced by the Creative Services department where the tagline was used.
Billboard
A billboard created by the athletics department that incorporates the tagline.
T-shirt
An athletics t-shirt sold at the Missouri State bookstore that uses the tagline.